DENIMS

DENIMS


What is denim?

Denim jeans were invented in the 1870s by Jacob Davis and Levi Strauss, the same Levi who founded Levi’s Jeans. Jacob Davis, his business partner, was the first to use copper rivets in men’s denim and cotton duck cloth trousers in order to reinforce the weakest points of the piece of clothing. This technique made the trousers stronger for a laborer’s daily wear. On May 20, 1873, a patent was granted to Davis and Levi Strauss & Co. for the jeans we know and love today.